The difference between a great logo design and one that looks like it belongs in a toilet, are usually a few key factors. If we slump the toilet logos (the bad, the ugly, the unreadable, the terrible) into one category, we could sum them up under the following characteristics:
- Typical. Yeah, your company name is “Jane’s Flower” and you have a picture of a flower. Unique brah!
- Type. Comic sans, great choice of a font. Die.
- Spacing. Your logo looks like it was organized by an 80 year old with parkinson’s.
- Suckage. Your logo just sucks, it was destined to suck from the very beginning because you lack skill and talent.
Check out creating a logo – if you suffer from designer retardation, it will help you design a better logo.